Post by account_disabled on Jan 22, 2024 4:12:36 GMT
Serhii Zhelepa , Digital Marketing Manager at the ArtCraft company , in his report at the SMM Day conference, talked about the top 10 mistakes of a beginner targetologist . As the curator of the "Targeted Advertising" course at the WebPromoExperts Academy, Serhii encountered many mistakes while checking students' homework and answering questions in chats. The article will be useful for those who are starting their journey in the target market. From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! Error 1. Confusion of pages, BM, offices The first problem is when companies create a personal profile instead of a business page. An avatar in the form of a logo is installed on such a personal page and they start adding to friends and spamming.
What are the disadvantages of this? Firstly, you can be easily C Level Executive List banned, and secondly, the target specialist will not be able to run the ad. In Facebook, a business page is required to start an advertising campaign. Read about creating a personal page on Facebook, as well as how to work with other social networks, in the article "Social networks inside out" . There is a problem with business managers. Facebook is tough on advertisers, especially startups. Currently, it is necessary to document data about the company, about the domain. Recommendation for freelancers - work with business managers, advertising offices and business pages of your contractors. Advantages: there is no need to create a business page, an advertising cabinet; all payment cards remain with the client; the client sees all statistics; BM is confirmed by the client; debts remain with the customer; openness to the client; complete trust in the customer. If you are a freelancer or you have a small business, it is not necessary to start a business manager. It is enough to use a personal advertising cabinet.
The business manager is suitable for large companies that have a large staff and many projects. However, there is a difficulty with access. They must be issued, and if the employee is fired, then closed. If a business manager uses a small company that advertises a single business page, then it is easy to load the customer base. Don't forget that Facebook requires verification of company data. If you are a beginner targetologist and want to use the business manager, then go through the confirmation procedure and you will not have any problems. What you need to run an ad: Facebook business page; Instagram profile (optional); advertising office; Business Manager (optional). Mistake 2. Confusion with goals Error 2 Many students confuse the objectives when creating an advertising campaign. A goal is a Facebook KPI. Do you need traffic? You choose a goal and the social network does everything to transfer as much traffic as possible to your site.just advertising to a warm audience.
What are the disadvantages of this? Firstly, you can be easily C Level Executive List banned, and secondly, the target specialist will not be able to run the ad. In Facebook, a business page is required to start an advertising campaign. Read about creating a personal page on Facebook, as well as how to work with other social networks, in the article "Social networks inside out" . There is a problem with business managers. Facebook is tough on advertisers, especially startups. Currently, it is necessary to document data about the company, about the domain. Recommendation for freelancers - work with business managers, advertising offices and business pages of your contractors. Advantages: there is no need to create a business page, an advertising cabinet; all payment cards remain with the client; the client sees all statistics; BM is confirmed by the client; debts remain with the customer; openness to the client; complete trust in the customer. If you are a freelancer or you have a small business, it is not necessary to start a business manager. It is enough to use a personal advertising cabinet.
The business manager is suitable for large companies that have a large staff and many projects. However, there is a difficulty with access. They must be issued, and if the employee is fired, then closed. If a business manager uses a small company that advertises a single business page, then it is easy to load the customer base. Don't forget that Facebook requires verification of company data. If you are a beginner targetologist and want to use the business manager, then go through the confirmation procedure and you will not have any problems. What you need to run an ad: Facebook business page; Instagram profile (optional); advertising office; Business Manager (optional). Mistake 2. Confusion with goals Error 2 Many students confuse the objectives when creating an advertising campaign. A goal is a Facebook KPI. Do you need traffic? You choose a goal and the social network does everything to transfer as much traffic as possible to your site.just advertising to a warm audience.